White Owl Consulting

human-centred business solutions
that celebrate the individual

A Melbourne-based organisational design and development consultancy with a twist…
solutions that connect your people and brand.

Our sweet spot is where your people and brand meet – where your employees and customers connect, communicate and interact.  Everything we do ensures your personality is felt at every touch point, engaging your employees and customers in a meaningful and valuable way.



Fiona Tribe, Director

White Owl is me, Fiona Tribe. As the ‘I’ and the ‘we’ of White Owl, I work independently and collaboratively with you, your teams and specialist consultants. Drawing on a background across human resources and marketing, I am a little obsessed with the employee/customer connection and right at home with small to mid-sized players who continually reinvent ‘the way it’s done’.



Is your business changing? Will humans be involved?

Then you’re in the right place.


Creating environments that inspire individuality, inclusion and creativity.

  • Organisational design
  • Organisational development
  • Cultural transformation
  • Experience design
  • Employer branding
  • Communications


Creating customer experiences with a little less yawn and a little more wow.

  • Experience design
  • Operating model design
  • Brand development
  • Business development
  • Marketing and communications
  • Copy and content writing


Creating solutions that tap into the hearts and minds of employees and customers.

  • Idea generation
  • Service innovation
  • Business transformation
  • Intrapreneur development
  • Cultural transformation


Are you human?
Then … hello.  And welcome.



6 x 1.5 hour sessions over 12 weeks for a focused transition.


2 hour single session for a specific goal or idea that needs to pop.


6 month ‘drawn down’ package for a coach in your back pocket, when you need them.



For individuals with specific development needs or tailored career pathways.


For teams that are experiencing change independently of the broader organisation.


For when you need a coach to travel alongside your own internal change program.



The kind of stuff White Owl has worked on

Design and implementation of employee capability strategy for a national project infrastructure firm.

  • Organisational development
  • Talent management
  • Capability framework design
  • Executive coaching
  • Employee engagement
  • Development coaching
  • Internal communications
  • Design and implementation of full suite employee and customer experience frameworks for a start-up management consulting group.

  • Organisational development
  • Customer experience design
  • Capability framework design
  • Service innovation
  • Development coaching
  • Performance review redesign
  • Copy writing
  • Internal communications
  • Design of a pilot customer-centric operating model and change implementation plan for a financial services firm embarking on a significant growth strategy.

  • Customer experience mapping
  • Organisational analysis
  • Service innovation
  • Operating model design
  • Change communications
  • Development coaching

    Fiona is one of the most innovative change consultants I know! Through a unique combination of commercial acumen, experience, intuition and an uncanny ability to accurately read what is going on, she designs and implements creative solutions that work. She is a passionate, consummate professional who quickly helps you define your vision and bring it to life.

    Caroline Cameron, Managing Director, Possibility to Reality Pty Ltd

    I have used Fiona as both a business consultant and as a business coach. I highly recommend her in both capabilities. She is very easy to work with and very efficient. She gets things done!

    Daniel Heath, Partner, DPM Financial Services

    Fiona brings a truly unique approach to her work, always striving to look at things in a new light. She has an amazing ability to build trusting relationships, making her a real asset in driving cultural change.

    Erin O’Connor, Deputy Company Secretary, Orica

    Fiona applied her vast experience, knowledge and expertise to strengthen our service offering, create efficient development tools and enhance our marketing initiatives in line with our culture and direction. I would highly recommend her to any business experiencing change where people are at the very centre of strategy.

    Hillel Nagel, Director, EY

    Fiona is an invaluable consultant to my company. Her problem solving abilities recently helped my company navigate important negotiations and her clear and concise advice has ensured my management practices are always striving for excellence. I look forward to working with Fiona and White Owl in the future.

    Jennifer Ganske, Marketing Director, The Sovereign Hill Museums Association

    After completing my Masters it was enlightening to meet someone who could help me clarify, articulate and promote what I do with renewed confidence. I have developed some amazing leadership skills from an excellent coach – and enjoyed the process!

    Kath Schubach, Nurse Practitioner, Peter MacCallum Cancer Centre

    Fiona offered her services on a pro bono basis to coach my leadership team following a challenging organisational restructure. I was impressed by Fiona’s professionalism, confidentiality and direct approach; so much so that I engaged her services personally with a view to re-energising my own endeavours. It was a personal investment I’m glad I made.

    Kylee Bates, CEO, Ardoch Youth Foundation

    Fiona developed innovative training programs to build capabilities and promote team culture and identified direct marketing initiatives during a time of transformation. Her vast skill set and intuitive ability to quickly spot the dynamics at play, accompanied by a great sense of humour, would be an asset to any transforming organisation.

    Richa Puri, Assistant Company Secretary, Devondale Murray Goulburn

    Fiona has an in depth understanding of the human and structural elements of change within evolving organisations. She can design well thought out interventions which are always tailored to the individual organisational culture. A strategic big picture thinker with high attention to detail.

    Sarah Beaumont, Managing Director, PRONOIA

    Fiona truly works from within, empowering your organisation rather than handing over an ‘answer’. She works with a contagious passion and energy; delivering cutting edge thinking in an honest way that is always aligned with who you are and what you are seeking to achieve.

    Sarre Guille, Director Innovation + Corporate Development, 3 degrees consulting

    Fiona really listens to what you are trying to achieve and doesn’t try to fit you into a box. She has helped us to develop a culture that empowers our people and encourages innovation and accountability. And unlike many advisers, Fiona knows when to hand the controller back to you.

    Stephen Walmsley, Managing Director, 3 degrees consulting

    Fiona has the unique ability to understand the strategy and culture of an organisation quickly. She undertook a key project for our business around building a client-centric delivery model with a focus on internal relationships, culture and profitability. I have no hesitation in recommending Fiona for any work in the people, culture and change space.

    Tim Guille, GM People and Development, DPM Financial Services.

    Fiona is an expert HR professional who brings her broad skill base and a common sense approach to change management and strategic company planning.

    Tracie Laws, Corporate Services Manager, Root Partnerships


    If you have a question, idea or simply want to chat,
    I would love to hear from you

    Contact White Owl Consulting on 0401 502 789

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